Apolis Activism: A Worthy Obsession

I've been admittedly obsessed with Apolis Activism for quite a while now. It's only been recently though that I begin my AA collection in earnest. I also wrote them a fan letter after my second purchase...here is an excerpt.

"It's hard not to describe the feeling of owning these items as somewhat akin to superiority but breaking it down a little further I realize that it's actually simple, genuine joy. At this time in our collective history it seems that that kind of joy now feels like a smug sense of self-love, instead of the joy of money well spent."

As a committed aesthete and activist, Apolis Activism is a company that could not be more suited to my tastes. They design classically and source American products and when they go abroad they do so to support local communities and crafts and trades and help build sustainable economies. Everything is done very deliberately, with philanthropy in mind, everything is transparent and they take the time to actively promote the nonprofits with whom they choose to partner. For my entire adult life I've hardly bought anything new, and I would have laughed at anyone who spent over $100 for swimming trunks. But there is something honest about knowing that the item was designed and made within 100 miles of my house and supports small businesses and a company like Apolis with the motto "Defend Tomorrow." Check out the short video with Invisible Children co-founder Jason Russell below.

Apolis Conversations: Jason Russell from Apolis on Vimeo.

Maybe I've been swept up in the marketing of it all but I think these guys are for real. And I'm heading to their sample sale with the full intent to spend some cash. Because it will be worth it. And it will be joyful. I hope they ask me out for a second date...

Field Jacket, Navy, Size Small.
Chambray Swim Trunk, Navy, Size 30